Posted by: cruise2 | 21 August, 2007

NCL and PGA Marketing Partnership

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NCL Corporation and the PGA TOUR have an official marketing partnership naming Norwegian Cruise Line as the “Official Cruise Line of the PGA TOUR and Champions Tour.”

The three-year agreement also provides NCL the right to use the TOUR marks in advertising, as well as promotional and tournament hospitality opportunities built around both Tours. The PGA TOUR and NCL will work together on promoting the line’s current Golf Hawai‘i and Golf Bermuda programmes, as well as on expanding the golf experience, exploring executions that include tournaments and TOUR members.

“The PGA TOUR is a very well respected organization with more than 105 million fans and the demographic of these fans aligns well with NCL’s target audience,” said Scott Rogers, NCL’s senior vice president of sales and marketing. “In our continuing effort to embrace new and innovative marketing programmes, we expect that this partnership with the PGA TOUR will let golfers around the world know that you can combine a great cruise vacation with top golf experiences at the best courses in the world on NCL.”

“We are extremely pleased to welcome Norwegian Cruise Line as an official marketing partner of the PGA TOUR,” said Tom Wade, the TOUR’s chief marketing officer. “NCL is a dynamic company that continues to build its reputation as a true innovator in the cruise industry. We look forward to working with NCL on developing unique platforms to drive awareness among our fans for their exceptional golf vacation experiences at the top courses around the world, especially in Hawai‘i and Bermuda.”

In 2007, the PGA TOUR kicked off the FedExCup, a  new season-long points competition, culminating this autumn with the first-ever PGA TOUR Playoffs for the FedExCup, during which the champion will be determined. The Champions Tour, for professionals 50 and over, showcases the most accomplished and revered players in golf.

About the PGA TOUR

The PGA TOUR is a (U.S.) tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.

In 2007, the three Tours will compete in approximately 110 events for approximately US$340 million in prize money. Tournaments are being held in six countries outside the U.S. and in 36 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the US$1 billion mark in overall charitable contributions. The PGA TOUR’s web site address is http://www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.

About NCL Corporation

NCL Corporation Ltd. is an innovative cruise company headquartered in Miami, Florida, with a fleet of 14 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines. The company recently took delivery of its newest ship, Norwegian Pearl, and is currently building Norwegian Gem for delivery in October of 2007. In addition, NCL plans to build up to three new third generation Freestyle Cruising ships for delivery between 2009 and 2011.

Years ago PGA was associated with Royal Caribbean Cruise Lines.  At The Cruise People, Ltd., Michael Abel is the specialist in golf cruises.

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Responses

  1. Golf tour packages and cruises are great. It’s good to see they’ve finally done something to team up advertising-wise and beyond. Golf vacation packages are the best (especially when you’re on them) :- )


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