Celebrity & Azamara Top Cruisers Choice Awards

by Kevin Griffin writing for cybercruises.com

Sister lines Celebrity and Azamara walked away with the top positions in the Cruise Critic Cruisers Choice awards last week. Looking at the top five ships in three categories in the US and UK polls, Celebrity scored nine firsts and Azamara eight, followed by Oceania and Thomson with six each.

For purposes of its polls, Cruise Critic defined a medium-sized ship as carrying between 1,200 and 1,999 passengers, with anything above that being defined as large and anything below as small. The results are laid out below for the best five ships in each of category for each of the UK and US, as well as the best ship in each category for dining, entertainment and service for the UK and US. The actual ships’ scores are given in brackets. Some of the surprizing results: are laid out below.

Cruise Critic Cruisers Choice awards 2013 - Scores courtesy of Cruise Critic

Cruise Critic Cruisers Choice awards 2013 – Scores courtesy of Cruise Critic

The most interesting result was that of the forty-eight results laid out above, Royal Caribbean brands collected eighteen of the top spots, compared to only four for Carnival brands. Celebrity’s nine wins were all for 2,850-berth Solstice class ships except for 1,814-berth Celebrity Century positioning third in the UK medium ships category. Celebrity took the UK’s top three large ship positions.

Azamara did proportionally even better in that with only two 684-berth ships, it managed to pick up eight of these awards. The other Royal Caribbean win was the 5,408-berth Allure of the Seas, which took third-best large ship in the US results.

Oceania managed six wins in the categories we have chosen above, all by its two newest ships, the 1,258-berth Marina and Riviera. But the real surprise was Thomson Cruises walking away with six awards, not only from their own market in the UK but also from US voters. We can think of only one reason for that and that is that the UK results must be included in the US ones, but the website is not clear as to the methodology.

Certainly, with Thomson selling off brands, such as its ski operation, Neilson, and contemplating unloading others to pay down £1.6 billion in debt, any aspiring bidder might look at Thomson Cruises as a possible acquisition. That its older ships should have achieved tops in the mid-size awards for entertainment in both polls and also outscored Carnival’s brand-new 3,690-berth Carnival Breeze makes Thomson worth a look.

It is actual cruisers who are being polled here and of the Carnival brands only one ship from each of Carnival, Cunard, Holland America and Seabourn managed to score in this sample, and none from P&O or Princess. What makes it even odder is that Carnival Breeze won her spot in the UK survey and not the US one. In the US, Disney managed to score as many wins as all Carnival brands combined.

Norwegian Cruise Line and Crystal each achieved three places, but Azamara’s two ukltra-premium ships taking eight places to only three for Crystal’s two ultra-luxury ships is an interesting surprise.

Reaction To North American ECA

by Kevin Griffin writing for cybercruises.com

Last Wednesday, August 1, a new North American Emission Control Area came into effect, with rules that call for a maximum sulphur content of 1% for fuel burned within 200 nautical miles of most of the coast of North America. By August 1, 2015, this limit will be lowered to 0.1%. With the approval of the International Maritime Organisation, the Environmental Protection Agency (EPA) in the United States and Transport Canada have introduced the rules, and the respective Coast Guards of each country will be responsible for their enforcement.

The penalty for any infringement is $25,000 per day, or $30,000 if records are not kept correctly, although Canada will not be fully enforcing the new ECA for several months yet, as it is still in discussion with its own domestic marine industry over fleet averaging.

The immediate potential cost to the industry is relatively easy to calculate, as many ships will now have to burn more expensive fuel. On the date of implementation, for example, the price per tonne of 1% sulphur fuel in major US ports was 21% higher than that of the Intermediate Fuel Oil (IFO380) that is usually burned by many ships today.

For a ship that burns 100 tonnes per day, for example, the extra cost at $129 per tonne, would amount to $12,900 per day while at sea. Disney, which has changed routes more frequently than any other cruise line, has been fast off the mark, asking visitors to its web site “Do you think Disney Cruise Line will discontinue their Alaskan Cruises? Or, would you be willing to pay upwards of $150 per person in a fuel surcharge in order to keep this or any other unique itinerary?”

Last week, the Cruise Lines International Association (CLIA) released an estimate that indicated that, if enforced as proposed, the new ECA regulations would cause the number of cruise passengers visiting North American ports to fall by 2.2 million, resulting in a loss of 14,000 jobs and an economic loss of $1.5 billion annually to local economies.

For some time now, CLIA has been proposing an emissions-averaging scheme instead of the current plan which simply calls for fuels with no more than 1% sulphur to be used within the ECA zone. CLIA’s approach would be a form of weighted averaging based on air quality, whereby participating cruise ships would consume low sulphur fuels where the human health benefits were the greatest, such as in or near ports, and conventional fuels where the human health benefits are minimal, such as at sea or away from population centres.

The use of shore power in a growing number of ports could also be taken into account but under CLIA’s proposal no community would be subjected to higher emissions from a cruise ship than current levels and the global limits on sulphur content would continue to apply to all fuel consumption.

For several months now, the Bunkerworld web site has been covering both sides of the argument, and its headlines, many of them antagonistic towards the cruise industry, make an interesting read:

April 19: Cruise industry ECA ‘sulphur averaging’ method on thin ice. Model that might allow higher sulphur fuel to be used near low-density pollution areas ‘has not gone down well’ with regulators.

May 2: Cruise industry’s alternative ECA plan splitting opinions. EPA not in favour of CLIA’s sulphur averaging proposal but industry is lobbying Congress for support.

May 23: EPA ‘apoplectic’ over cruise industry sulphur proposals. ‘Flexibility’ for cruise industry could mean emissions ‘ten times’ greater than would achieved by following ECA regulations.

June 6: Cruise lines exaggerating ECA challenges. CLIA’s proposal for flexibility is a ‘flawed’ scheme ‘that will expose communities to harmful pollution’

July 3: Cruise industry seeks alternative compliance to North American ECA. ‘We are looking for a way to comply with the ECA; we are not seeking an exception. That is the spirit we have taken from the very beginning.’

July 23: Cruise line members want to see ECA flexibility. Cruising in Pacific North could be curtailed by bunker shortages and higher prices.

Outside the cruise industry, Boston-based short-sea shipping operator CSL International has called for the limit to be reduced to 50 miles in 2015 for vessels of less than 20,000 horsepower, as use of the low sulphur fuel beyond that distance may not provide any appreciable environmental benefit.

In Europe, meanwhile, ferry companies have proposed delaying the implementation of the lower 0.1% limit.

Meanwhile, on July 13, the State of Alaska filed a lawsuit seeking relief from the enforcement of the ECA in Alaskan waters, saying that the extension of the ECA to Alaska was unlawful because two-thirds of the US Senate had not consented to the extension as required by the US Constitution.

Alaska therefore requested that Secretary of State Hillary Clinton’s acceptance of the ECA’s extending to Alaska be set aside and the enforcement of the ECA in Alaskan waters be permanently prevented. The defendants in this action were named as the Secretary of State, the EPA, the US Coast Guard and the Department of Homeland Security.

For the cruise ship industry, Alaska estimates the ECA would mean 585,000 fewer visitors to the state, resulting in $150 million less income for Alaskan workers and $180 million less direct spending by Alaska tourists.

Not only that, but in a state that is heavily dependent on imports through the port of Anchorage, the effect on cargo would be in increase shipping costs of between 8% and 20%.

Over at Congress, where CLIA has been lobbying hard for the ECA regulations to be revised, the EPA does not seem to have many friends. In a late June press release, for example, legislators said the EPA was “an agency that has been has been rife with governmental overreach, overspending on ineffective and unnecessary programs, and costly and questionable regulations.”

When announcing their fiscal year 2013 Interior and Environment Appropriations bill, the House Appropriations Committee said the legislation “reflects significant efforts to rein in the EPA” and “includes provisions to rein in various problematic, costly, and potentially job-killing regulatory actions.”  It also singled out the EPA as a federal agency that mandates “overly burdensome regulatory hurdles.”

The bill reins in funding and out-of-control regulation at the EPA, funding it at $7 billion, which is $1.4 billion, or 17% less than fiscal year 2012. It also maintains a cap on EPA personnel at the lowest number since 1992 and makes cuts to other EPA programs and funding.

“The bill reins in funding and out-of-control regulation at the EPA,” said Interior Subcommittee Chairman Mike Simpson. House Appropriations Chairman Hal Rogers said it would prevent the EPA from “stepping out of their lane and stifling our economic recovery.”

The jury is still out on whether Congress will be able to help the cruise industry, but it is interesting that even after the official implementation date Canada is still negotiating fleet averaging with its own marine industry.

Cunard’s Three Queens Celebrate Diamond Jubilee

by Kevin Griffin of The Cruise People writing in cybercruises.com

Tuesday June 5 saw all three of Cunard’s Queens,  148,528-ton RMS Queen Mary 2,  90,901-ton Queen Elizabeth and  90,049-ton Queen Victoria, in Southampton to celebrate HM The Queen’s sixty years on the throne

This will be followed by an even bigger event four weeks later, when P&O Cruises has invited the Princess Royal to Southampton to conduct a fleet review on the event of its 175th Anniversary on Tuesday July 3. All seven UK-based P&O ships (there are three more in Australia) will visit Southampton on the same day. But Cunard still takes precedence as the Queen has christened two-thirds of its fleet – Queen Mary 2 in 2004 and Queen Elizabeth in 2010 – but only one of P&O’s, 69,153-ton Oriana in 1995.

As Queen Elizabeth and Queen Victoria took bow-to-bow positions near the City Cruise Terminal, Queen Mary 2 edged in to create a three-bow formation while flag-waving crew lined the foredecks off all ships and their whistles sounded a salute. After the event, Queen Mary 2, Queen Victoria and Queen Elizabeth passed in single file down the Solent as they all set out on celebratory Diamond Jubilee voyages with a total of about 6,000 passengers. Cunard’s turn for its own 175th Anniversary will come in 2015.

Cunard is meanwhile looking to develop more first-time cruisers and wants more agents to sell its cruises. Company president Peter Shanks last week told Travel Weekly, “Agents can find Cunard difficult to sell: we’re not mass-market and we’re not small-ship luxury. We have a unique mix, which I believe agents should be selling to a wider range of clients… We will be working closely with agents who want to sell Cunard for the first time. We want to work with high street agents to find more first-time cruisers and work with online agents on marketing campaigns.”

Cunard could have made this job much easier for itself if it had not reduced travel agents’ commissions from 12.5-15% down to 5% earlier this year.

Meanwhile in Canada, the Port of Saint John, New Brunswick, has announced that its new cruise terminal, expected to open this autumn, is to be named the Diamond Jubilee Cruise Terminal. The announcement was made on the occasion of the Diamond Jubilee visit to Saint John of Prince Charles, heir to the throne, and Camilla, Duchess of Cornwall, on May 23.

The first caller to the new terminal is expected to be 83,338-ton Disney Magic, which is scheduled for September 5. Saint John also has the nearby Marco Polo Cruise Terminal, named after a locally-built clipper ship, and a facility at Long Wharf. The Canadian port expects seventy-three cruise ship visits this season with more than 187,000 passengers.

Miami Lands Yet Another Cruise Line

by Kevin Griffin of The Cruise People writing in cybercruises.com

MSC Cruises will change its Florida seasonal base port from Fort Lauderdale to Miami for the cruise season starting in late 2013. The Italian-based line will operate its newest ship, the 3,500-berth MSC Divina, from Miami between November 2013 and May 2014, although MSC Poesia will still sail from Port Everglades in 2012-13.

In announcing the move last week, MSC Cruises’ US president Rick Sasso also intimated that another MSC ship could well follow and that having a year-round MSC ship in North America was not entirely out of the question.  MSC Divina will become the largest ship in the MSC Cruises fleet when she delivers in Marseilles on May 26, featuring a separate 69-suite first-class zone called The Yacht Club, with exclusive forward views from its lounge atop the bridge.

This is the second such announcement in two weeks as earlier this month Norwegian Cruise Line revealed that it would be basing its own new 4,000-berth Norwegian Getaway at Miami year-round from her introduction in 2014. When she arrived, the 144,000-ton ship will become the largest ship to use Miami as her home port. Sister ship Norwegian Breakaway will be based at New York year-round from spring 2013.

Since losing Oasis and Allure of the Seas to Fort Lauderdale in 2009, Miami has been striving hard to make up for the loss of the world’s largest cruise ships. Even so, it has handled more than four million passengers for four years in a row now, a number that is expected to reach four and a half million by 2014.

Royal Caribbean’s choice of Fort Lauderdale as base port for its Oasis and Allure of the Seas ended the decades-old rule that Miami, with its 3-, 4- and 7-day cruises, was mass market while Fort Lauderdale, with its Round-the-World and Transatlantic liners, was upmarket. And the recent changes have only served to change this even more.

Three brand-new ships are set to start sailing from Miami later this year – the 3,030-berth Celebrity Reflection and 3,690-berth Carnival Breeze, operated by lines that are indicated in their names (echoing the days when tankers were all called Esso this or Texaco that), as well as Oceania Cruises’ new 1,259-berth Riviera. All three will sail from Miami this winter, and with Carnival Breeze becoming the largest ship to be based in Miami, at least until Norwegian Getaway arrives in 2014.

Also new to Miami will be Regent Seven Seas, which will bring two ships to the port next winter. Regent previously sailed from Port Everglades, but they will now share a dedicated Miami terminal with stable mates Oceania Cruises. Disney Cruise Line will also base its 1,750-berth Disney Wonder in Miami for the first time from December through May 2013, operating on 4- and 5-night itineraries. And Crystal and Cunard made the move to Miami some time ago now.

One thing going in Miami’s favour of course is that all of Carnival Cruise Lines, Norwegian Cruise Line and Royal Caribbean Cruises are based there, as are Prestige Cruises’ Oceania and Regent brands.

Disney Cruise Line 2013: Goodbye Los Angeles, Hello Miami and Europe

English: Disney Cruise Lines' Disney Wonder in...

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Disney Cruise Line has released its  2013 itineraries for the Magic and Wonder, confirming that the line will leave Los Angeles at the end of 2012, and announcing a return to Europe.

Disney Wonder
The Wonder is set to log quite a few miles through the Panama Canal in the next two years as Disney relocates the ship from Los Angeles to Miami for five months, before returning the ship to Vancouver for the 2013 Alaska cruise season.
After the Wonder arrives in Miami on December 23, the ship will sail one seven-night Christmas Cruise and one six-night New Year’s Eve cruise before settling into a series of four- and five-night cruises from Miami to the Bahamas and Western Caribbean.
The three Miami-based itineraries take passengers to a variety of ports, including Cozumel, Mexico; Grand Cayman; Key West; Nassau, Bahamas, and Disney’s private island, Castaway Cay. Interestingly, one of the five-night options skips Castaway Cay entirely, stopping instead in Grand Cayman.

When the Wonder returns to Alaska in May, the ship will base once more in Vancouver. Disney’s first season of Alaska cruises sailed from Vancouver in 2011, but for the 2012 season the line will sail from Seattle.
What we don’t yet know is what the Wonder will do after the 2013 Alaska season winds up in September. Will Disney send the ship back to Miami for the autumn and winter, or give Los Angeles another try?

Disney Magic
The Magic will continue to sail from the Port of Galveston through May 2013, before heading back across the Atlantic for another season of European cruises departing from Barcelona.

From Galveston, Disney will continue to offer six- and eight-night cruises visiting Grand Cayman, Cozumel and (on the longer cruise) Costa Maya.

For the 2013 European cruise season, Disney is offering a wide mix of itineraries and destinations, from a four-night "Mediterranean Getaway" to 12-night cruises visiting new-to-Disney ports like Venice, Italy, and the Greek Isles.
These itineraries seem crafted to appeal to the widest possible audience, everything from new cruisers who want a short taste of life onboard a Disney ship, to experienced travellers looking for new destinations. I note that Disney split the new ports across the two 12-night itineraries, creating what could be a very nice 24-day vacation for folks willing to book back-to-back cruises.
Like the Wonder, Disney hasn’t yet said what it plans to do with the Magic once the European season is over. The ship could head back to Galveston, or may return to New York for another round of cruises along the Canada/New England Coast.
Bookings for the 2013 schedule open to the general public January 26, 2012; Gold- and Platinum-level Castaway Club members can book starting January 25.

Old Time Service with Modern Technology

Deutsch: Flusskreuzfahrtschiff Prinses Juliana...

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The Cruise People, Ltd. now has a wonderful research tool.  Whether you are thinking about cruising for the first time or you are an experienced cruiser, we can help you find that perfect cruise.  Fun, sun, beaches, adventure, culture or sights – there is a cruise here for you.

We have over 20,000 ocean and river cruises to show you including detailed itineraries, port descriptions and useful information about your cruise ship.

You can use the Quick Search to start or choose one of the offers or other links on this page.

Annual Forecast Reveals Worldwide Cruise Passengers to Top 20 Million

 

 

CRUISE MARKET WATCH SHIP DECK

The Cruise Pulse proprietary database tracks daily ticket prices at the cabin category level and passenger volumes to port destinations from over 9,000 annual cruises world wide.  (PRNewsFoto/Cruise Market Watch)
MIAMI, FL UNITED STATES
Cruise Market Watch has announced the results of its annual cruise trends forecast based on analysis of its proprietary cruise database.

Among the 2012 highlights:

  • The worldwide cruise market is estimated at $34.1 billion
  • Cruise passengers carried worldwide in 2012 is estimated at 20.3 million, a 5.6% increase over 2011
  • The top two cruise companies Carnival Corporation (NYSE: CCL) and Royal Caribbean Cruises Ltd. Co (NYSE: RCL) account for 73% of worldwide share of revenue
  • The 2012 Port PulseTM rankings place Miami Florida as the #1 cruise embarkation port in the world and Nassau Bahamas the #1 port of call
  • Direct spending by passengers and crew at all cruise ports in the world is estimated at $15.5 billion

While cruise lines have grown annual passengers travelled at a compound annual growth rate of 7.4% since 1990 – all the cruise ships in the entire world filled at capacity all year long still only amount to less than ½ of the total number of annual visitors to Las Vegas.  Cruise passengers carried worldwide in 2012 is estimated at 20.3 million, an increase of 5.6% over 2011.

On the heals of the several new ships to be added to the market in 2012 (including the 3,690 passenger Carnival Breeze, the 3,013 passenger MSC Divina,  3,012-guest Costa Fascinosca and 2,500 berth Disney Fantasy) eight more new cruise ships will launch by 2015. These ships will generate another $2.3 billion in annual revenue for the cruise industry. By 2015, 22.3 million cruise passengers are expected to be carried worldwide.

This is not only good for the cruise industry (of which two cruise companies dominate – Carnival Corporation (NYSE: CCL) and Royal Caribbean Cruises Ltd. Co (NYSE: RCL) with a combined 73% of worldwide market share) but also for the local economies of ports visited by cruise passengers.  Direct spending by passengers and crew at all cruise ports around the world is estimated at $15.5 billion.  The 2012 Port PulseTM rankings place Miami, Florida as the #1 embarkation port and Nassau Bahamas the #1 port of call.  North America and Europe serve as the source markets for 85.9% of worldwide passengers, but other regions of the world such as Asia are growing significantly.

The new ships continue to bring attention to cruising, creating interest, additional pricing power, economies of scale and bookings of first time cruisers.  Average cruise revenue per passenger per day for 2012 is projected to be $240.13.

US Gulf Ports Celebrate New Ships

Both New Orleans and Galveston celebrated the arrival of new ships this past weekend as New Orleans greeted Royal Caribbean International’s 137,280-ton 3,114-berth (3,838 with upper berths) Voyager of the Seas on Saturday and Galveston welcomed Carnival Cruise Lines’ 128,251-ton 3,646-berth (4,631 with uppers) Carnival Magic on Sunday.

This ship’s US debut was marked with a concert by three-time Grammy Award-winning band Maroon 5. What’s more, the replacement for Voyager of the Seas, sister ship Mariner of the Seas, arrived in Galveston on Friday, making it a combined three-ship arrival this weekend.

The brand-new Carnival Magic arrived at Galveston after a 16-night Transatlantic run from Barcelona, where she had spent the summer, and berthed at the newly improved ($12 million worth) Texas Cruise Ship Terminal on Pier 25. The Magic is due to run weekly 7-night cruises from Galveston year-round and joins the 101,509-ton 2,758-berth (3,473 with uppers) Carnival Triumph, which arrived about a month ago to start a series of 4- and 5-night Western Caribbean cruises.

Galveston is undergoing a bit of a cruise boom, as not only has Royal Caribbean moved its Mariner of the Seas to Galveston to free Voyager of the Seas to go to New Orleans, but from September 2012, Disney Cruise Line will base its 83,338-ton 1,750-lower berth (3,325 when all berths are full) Disney Magic at Galveston for the first time.

And Princess Cruises will resume cruising out of Galveston after a five-year absence when it moves its 116,000-ton 3,114-berth (3,782 with uppers) Crown Princess to the port in December 2012.

The arrival of Voyager of the Seas marked the return to New Orleans of Royal Caribbean International, which had last cruised from there in 2007. Her arrival for a season of winter cruises brings the New Orleans-based cruise ship fleet back to the level it was at before Hurricane Katrina.

With New Orleans greeting Voyager of the Seas a day before Galveston welcomed Carnival Magic, New Orleans is actually taking on part of the previous Galveston fleet. Not only did Voyager of the Seas arrive from Galveston, but so will the 110,239-ton 2,974-berth (3,700 with uppers) Carnival Conquest, which will join the 70,367-ton 2,054-berth (2,634 with uppers) Carnival Elation to operate year-round schedules. Carnival Conquest will look after the 7-night market while Elation operates 4- and 5-night cruises to Cozumel.

Norwegian Cruise Line’s Norwegian Spirit – 75,338-ton 1,976-berth (2,475 with uppers) is also based in New Orleans. The Spirit will be replaced next autumn by the 91,740-ton 2,244-berth (2,846 with uppers) Norwegian Star.

The Cruise People, Ltd.; Canada’s first cruise-only agency; can provide additional information and reservations on all these cruises. 1-800-961-5536

Berlitz Guide to Cruising 2012

by Kevin Griffin of The Cruise People writing in cybercruises.com

The latest edition of the “Berlitz Complete Guide to Cruising & Cruise Ships” by Douglas Ward has just arrived. A mammoth tome, as usual since the huge growth of cruising has taken place, it has still managed to slim itself down this year, from 722 pages to 690.
Now in its 27th year of publication, one of the more interesting points about this issue is that Oceania Cruises’ new Marina has joined the top ten mid-size cruise ships (600-1600 berths) in terms of points, with her score score of 1701 being exceeded only by Crystal Serenity at 1717 and tied by Crystal Symphony, all of which have been awarded five stars.

This means that Marina has also joined Hapag-Loyd’s Europa, scoring 1852 and alone in the five-stars-plus category and top of the tops since she was first introduced, and a small number of other ships at the top of the league, rating a very creditable number 18 out of the 285 ships scored this year. In the small ship category (200-600 guests) all ten top ships scored above 1750 and in the boutique category (50-200) five out of ten scored above 1701. In the large ship category, only Queen Mary 2 achieved five stars for its Grill Class, at 1702.

At 1701, Marina has even outscored Regent’s Seven Seas Voyager (1654) and Seven Seas Mariner (1651), which ironically puts those all-inclusive ships into the four-stars-plus category while the extra tariff Marina receives a full five stars. Her 1651 compares well with 1611-12 scored by Celebrity’s four “Solstice” class ships. Indeed, the Marina outscores the Seven Seas Voyager in every category except entertainment, where she falls just one point short of the Voyager.

One peculiarity brought out by the guide is how fully fifteen of the eighteen best luxury ships according to Ward, or more than 80%, have names that begin with the letter “S” – is there something a psychologist is not telling us here? The only ships in this category that don’t begin with “S” are  Europa and the two Crystal ships.

In the “Daily Telegraph’s” Saturday Travel Section this weekend, Ward named his personal favourite top ten as Europa, SeaDream I and SeaDream II, Seabourn Quest, Odyssey and Sojourn, Silver Spirit, Hanseatic, Sea Cloud and Marina. There she is again. Indeed, in his article in The Telegraph, Ward says about Marina: “Larger than all the other ships at the top of the charts, Marina is a ship with some splendid design features and some of the largest suites at sea, with ‘country house’ décor that could easily feature in a glossy magazine. A stunning wrought-iron and Lalique horseshoe-shaped staircase is the focal point of the ship’s finely outfitted interior, while only the very best linens and fabrics have been provided.”

Back to the Berlitz Guide, also new this year is Cunard’s Queen Elizabeth, whose Grill Class scored her 1690, for four-stars-plus, exceeding slightly Queen Victoria’s 1671. And new to the top ten boutique ships this year is Hapag-Lloyd Cruises’ Bremen, scoring 1553, well up from 1461 last year.  Bremen went up in points in all categories, but particularly in cruise experience, where she was up 14%, and food, where she gained 5%. By comparison her five-star fleetmate Hanseatic scored 1746, for five stars.

Also new this year, in big ships, Celebrity Silhouette at 1612 and Disney Dream at 1555, both at four-stars-plus, Mein Schiff 2 at 1548, Allure of the Seas at 1528, Queen Elizabeth (Britannia Class), at 1493, AidaSol at 1490 and Costa Favolosa at 1447, all at four-stars. In the mid-size category, there was notable improvement in the scores of Azamara Quest (1562 as against 1466) and Azamara Journey (1561, up from 1465), which took both ships from four stars into four-stars-plus since they were rebranded as Azamara Club Cruises.

Newly rated Adonia came close at 1540, but scored just four stars. In small ships, Seabourn Quest came in with a score of 1787 for a solid five-star rating. while French twins L’Austral and Le Boréal came in at 1543 each, for four-star status, and Aegean Odyssey scored 1341 for a three-stars-plus.

One surprise, however, is that a ship called Hamburg that is not sailing yet scored 1398 points for three-stars-plus. That ship is still sailing today as  Columbus for Hapag-Lloyd and will have a complete change of crew when new operators Plantours take her over in six months time, so we fail to see how Berlitz managed to score her in advance. Perhaps more deserving of a “Not Yet Rated” score we should think. In the same way, two other ships, Spirit of Oceanus, now trading as Sea Spirit, and Clelia II, now trading as Orion II, seem to have come through their changes of identity with identical scores of 1222 and 1402, respectively, after a change of ownership and areas of operation.

All in all, however, the “Berlitz Complete Guide to Cruising & Cruise Ships” is well worth the money and answers many of the questions the cruise lines, or even some cruise agents, won’t answer.

How Will Brands Affect Cruising?

by Kevin Griffin – The Cruise People writing for cybercruises.com

A European cruise line executive was recently quoted as saying that while European cruise operators are more interested in the actual cruise experience, North American-based cruise lines are becoming “all about brands.” Whether he meant cruise line brands or the brands with which their ships are associated was not totally clear, but he probably meant both.

With the recent introduction of Dreamworks Animation to Royal Caribbean International and Nickelodeon to Norwegian Cruise Line, this seems to be quite true, at least with the big brands. Last week, just to confirm this, Royal Caribbean International surveyed a number of its past and recent cruisers on three or four dozen brands they are already associated with or thinking about taking on board.

Included in this survey were brands such as Coca Cola, Johnny Rockets, Dreamworks, Seattle’s Best Coffee, Bliss, Elemis, Chicago and Hairspray, just to name a few. Meanwhile, Disney Cruise Line has is its own in-house brand.

The only major line that now uses its own on-board branding seems to be Carnival Cruise Lines – and this in itself is significant. As Royal Caribbean and NCL add more and more brands and diversions to their ships, Carnival is positively beginning to look a bit more like a more traditional cruise line. It is even promising to offer more space per passenger in its new ships than RCI and NCL, who are retreating back to less space in their own new ships (see last week’s Cruise Examiner, “Back to the 30′s”).

But let’s step back just a moment and look at the cruise line brands themselves. The mission statement at the ten-brand cruise group Carnival Corp & PLC mentions brands: “to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivalled on land or at sea.”

To-day, the Carnival Group operates ten brands – Aida, Carnival, Costa, Cunard, Holland America, Iberocruceros, P&O Cruises, P&O Australia, Princess and Seabourn – and controls more than half the world’s total cruise capacity. More than 9 million a year cruise with these brands.

Some cruise groups are more confusing than Carnival though. For example, at first glance, many might think that Royal Caribbean International is the holding company and Royal Caribbean Cruises the brand, but in fact it is the opposite. Now, however, even Royal Caribbean has followed the Carnival precedent, and numbers five brands of its own – Azamara, Celebrity, Croisières de France, Pullmantur and Royal Caribbean,

Sometimes, as well, subtle changes have to be made. Recently, for example, Seabourn took delivery of three new 35,273-ton ships that each measure more than that most famous of post-war luxury cruise ships, the 34,183-ton Caronia, which was also known as the “green goddess.”

Yachts of Seabourn, as the line was called, had to decide that it was no longer operating just yachts and thus changed its name to simply Seabourn, a brand that anyway speaks for itself. About a year before that, Azamara Cruises had become Azamara Club Cruises to bring it a bit more upmarket and make it seem more exclusive.

Profits and margins are all about brands, market positions and relationships. When going beyond the individual cruise line brands, this is certainly true as well – if you find some brands on one cruise line, for example, one is increasingly less likely to be able to them on others. Brand relations such as Dreamworks with Royal Caribbean and Nickelodeon with NCL have become exclusive, as of course is Disney to Disney Cruise Line. In other cases, brands, such as Steiner, pay the cruise line for exclusivity on board, but are able to buy that exclusivity with more than just one cruise line.

One thing is certain, however, and that is that the presence of brands and the payments they make to the cruise lines may well allow the lines to keep cruise fares affordable to the general public. And, what’s more, those same cruise line guests will be quite willing to spend money on those brands while on board.

There is also a form of captivity that exists with a brand that is exclusive to a particular cruise line. For example, customers who book a cruise with a certain line based on its brands are more likely to be committed, profitable and reasonably safe from competition from the point of view of the cruise line.

That, along with private lounges for repeat clients (such as the Diamond Club lounges on Royal Caribbean, for example) that give them privileges over the average cruiser, give those guests the type of exclusivity that will attract them back many times. One can also probably watch for more overlaps between brands and affinity programs as time goes on.

In the end, however, while the other lines jump hoops to try to work with outside brands, the Carnival Group seems quite happy to rely on its own cruise line brands. In the case of their children’s entertainment programs, however, Royal Caribbean’s Shrek and NCL’s Spongebob Squarepants may well be pushing adults, and even some parents, over towards Carnival lines. And although Carnival Cruise Lines does have its own Fun Ship Freddie, that particular character is not as overpowering as the others. Time will tell.